How to Become a Successful Affiliate Manager: The Ultimate Guide
Affiliate Managers play a key role in running successful affiliate campaigns. Like many marketing managers, they manage various aspects of a brand’s promotional campaigns. They act as mediators in the two-way conversation between brands and publishers, track and analyze campaign effectiveness and help resolve any issues that come up during a campaign. When the campaign is over, affiliate managers analyze its results, such as reach, influence, and ROI in the shape of sales from affiliate links.
Section 1: What is an Affiliate Manager?
Who’s an Affiliate Manager?
What does an affiliate manager do?
What qualifications do I need to become one?
Section 2: How to Become a Successful Affiliate Manager
The role of an affiliate manager
Unlike many people, affiliate managers have an unbiased view of the whole system and are well informed about which channels are most effective for a brand. But even so, to keep on top of all the changes in the industry, they must have at least a basic knowledge about all major channels and be capable of producing accurate campaign performance reports.
More often than not, you need to deal with multiple channels at the same time, and this will often require you to have a holistic knowledge of each channel as well as several marketing fields. All of this would probably sound like an endless amount of work, but it’s actually not. There are people out there who are both smart and efficient and have the experience necessary to manage multi-channel campaigns effectively.
What skills does an Affiliate Manager need?
Key Skills for a Successful Affiliate Manager
These are the skills that an affiliate manager needs to succeed:
Proficiency in HTML
HTML and CSS are two of the most important coding languages of all and, therefore, they are essential for anyone who manages an affiliate campaign. Web developers are highly-skilled and skilled at handling different JavaScript frameworks. They can also write sophisticated code that will convert words into code that a web browser can understand. The most important element in this is in CSS, which is used in order to enhance a website’s visual appeal.
For a better understanding of this, have a look at the following introductory video:
Being able to code proficiently is just one aspect of the development needed.
Why do you need a degree to be successful in this role?
To find an answer, I interviewed a fellow affiliate manager turned bestselling author about his experience. He had broad experience in running successful online campaigns.
Why would you consider earning a degree in e-Commerce?
“When I first began my career, I worked for a company in the US as an affiliate manager. In that role, my role was to manage product campaigns and monitor the performance of their affiliates. Although the job had a good pay package, it was nothing compared to what was out there. I quickly realized the gap between the opportunities in the industry. I worked for a US company for almost two years, before deciding to start my own company.
How do you become a successful affiliate manager?
Getting an affiliate marketing job at a big brand or an online retailer requires substantial professional expertise. This is why job openings are quite limited. To become a successful affiliate manager, you have to build a strong network in your industry, be able to handle high volumes of traffic, have a good understanding of the affiliate marketing industry, a well-equipped office, and marketing campaigns in general.
There are a few ways to become a successful affiliate manager. In the first place, you should study the affiliate marketing industry thoroughly and take up courses in the subject. Make sure you have the necessary knowledge and skills to take charge of an affiliate campaign.
Conclusion
An affiliate manager doesn’t only report to the company’s CEO, but also performs certain tasks, which aren’t defined by their position. In some cases, they focus on online marketing and don’t take on day-to-day tasks like the rest of the marketing team.
They often support other positions, such as customer care. Therefore, if you want to grow your career as a marketing manager, you should consider offering your services to an affiliate manager as an alternative.
- 23 Feb, 2022
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